We all know that if we place redirects, it should be at least for a year. This helps Google to have site moves stick. But what’s the minimum waiting period? How many months are too few, too little? John Mueller of Google said that three months for Google redirect signals to be in place is... Read More

For the past few years, Google has been saying that when machine-generated or AI-generated content becomes high quality. Google has guidelines in its webmaster guidelines against automatically generated content. Still, that guideline might change as machines and AI get better at producing not just understandable but helpful content for humans. To learn this in detail... Read More

Contextualizing data can help with better decision-making and more effective campaigns. This integration can also aid advertisers in saving time otherwise wasted switching between Google Analytics 4 (GA4) and Search Ads 360. What Are The Benefits Of Integration? There are various crucial benefits to integrating these two major data sources and accounts: Google Analytics 4... Read More

Google Analytics is rushing folks on Universal Analytics to set up the latest GA4 (Google Analytics 4). Why? So Google wants to move away from Google Analytics 3 (Universal Analytics) and replace it with GA 4. On July 1, 2023, Universal Analytics properties will stop processing new hits. You need to switch over to GA... Read More

Google Ads Editor Version 2.0 will be available soon. The new version supports Performance Max campaigns, shared audiences’ custom actions, conversion goals, action triggers, etc. Google Ads Editor can be an excellent tool to work offline or make large edits. The new updates offer advertisers greater access to Google Ads capabilities that they can utilize... Read More

Google Search has rolled out the refine this search and broaden this search for the US-based English search results. The features were first revealed earlier this year during the ‘Search On’ event in September 2021. Google has stated that although some users have noticed ‘things to know’ are being tested, the feature will not be made... Read More

14 March (3/14) is observed as Pi Day across the globe. Pi (π) is one of the most well-known mathematical constants, and it is the ratio of a circle’s circumference to its diameter.  As the famous William L. Schaaf (Nature and History of Pi) stated, “Probably no symbol in mathematics has evoked as much mystery,... Read More

89% of the new car buyers in the US researched their vehicle online before deciding. – Google/Kantar Gearshift Study US 2021 The same study reveals that in 2018, just 1% bought their vehicle online out of total car buyers. In 2021, that number reached a whooping mark of 16%. The pandemic has changed buyer behavior, and we... Read More