Google is testing significant changes to featured snippets, and both will offer searchers more sources to choose from in the highly-coveted featured snippet position.
From the Web is a typically featured snippet that includes text from and a link back to one website. This From the web test shows Google short excerpts from two to three websites with links to each source separately, and Google also displays the site’s URL.
Here’s a screenshot (shared via Twitter from @vladrpt ):
Google also offers a second version of the featured snippet test. This involves placing three websites under the standard paragraph-style featured search snippet known as ‘Other Sites Say.’
Here’s a screenshot (shared via Twitter from @SarahBlocksidge ):
You could potentially see your traffic drop if you have featured snippets with relevant keywords. Clicks may go to other pages, and your site may share a featured snippet with at most one or two other sites rather than having the valuable SERP real property outright. This could depend on whether the change is permanent and how Google evaluates the feature’s success. If you don’t have a featured snippet yet, you can get one and drive more traffic.
What Are Featured Snippets?
Featured snippets are a special type of search results on Google, and they contain additional content displayed prominently above the other organic hits. Therefore, only websites that Google trusts receive featured snippets.
But even if Google trusts a website, mistakes can happen, or the content in featured snippets may not be completely correct. For this reason, Google has probably introduced two new types of featured snippets which we mentioned above.
Featured snippets help search engine optimization in two ways. First, Featured Snippets offer an opportunity to get more clicks from the organic search results even if you don’t have a higher Google ranking. Secondly, Featured Snippets expand the number of “no-click searches.” In other words, when a Google searcher doesn’t click on any of the search results.
