What's a Google Trusted Store Badge?
Google Trusted Store badge is a digital tag that Google gives to exceptional customer service businesses. To earn the badge, sellers must meet Google's highest standards for shipping and returns.
Why Do We Need It?
Every day, online shoppers discover new brands. However, before they spend their money, they want to be sure they buy from a company they trust. Google has introduced the Shopping Experience Scorecard program to reward merchants who provide excellent customer service and build their reputation with potential customers.
For example, merchants that deliver exceptional shipping and returns services may be awarded a badge to indicate they are a Google Trusted Store. This badge will appear beside their free product listings on The Shopping Tab. Google awards the Trusted Store badge based on the merchant's performance relative to other merchants awarded. This includes shipping speeds, return costs and return windows.
Google seems to have taken a great initiative to validate local shops to improve their performance and provide a safer shopping experience. This may offer brands and retailers the much-needed extra edge. It will help them understand how shoppers find them. It will also shed light on what shoppers want and what they're browsing for. Using these new Google product reviews and local search features, merchants price their products more competitively and boost sales.
