89% of the new car buyers in the US researched their vehicle online before deciding. – Google/Kantar Gearshift Study US 2021
The same study reveals that in 2018, just 1% bought their vehicle online out of total car buyers. In 2021, that number reached a whooping mark of 16%.
The pandemic has changed buyer behavior, and we can also observe much-needed digital awareness. Premium products like cars and electronics are also purchased online, and today’s shoppers look forward to seamless navigation and quality user experience while making online purchases. To tap the rising demand for online car purchases, Google has released vehicle ads.
In a recent 2022 NADA show in LA, Google launched vehicle ads, a new ad format on Search that shows nearby cars for sale. Currently, it is being tested in the US, and soon it will be launched in other countries.
How be Users Will Benefitted From These Ads?
If a user searches for a 2019 SUV model at a Fort Worth location, they’ll see multiple vehicle options. They can either purchase nearby or get them delivered.
Every Search comes with car pictures and inventory details such as location, model, make, price and mileage. After selecting a car, the vehicle ad will direct the user to the vehicle description page on the dealer’s website.
Users get to check a wide variety of vehicles of their choice from the comfort of their homes. Rather than visiting a wide variety of local dealerships, they can save their time and stress with these ads. The user’s search will not be limited to their location as they can view cars from all the dealerships.
How are Car Dealerships Will Benefitted With Vehicle Ads?
Vehicle ads are a performance-focused and lower funnel ad format. Car sellers can promote their auto inventory to interested shoppers on Google. From a customer experience standpoint, this is an enriching experience and can offer more qualified leads or store visits for auto advertisers.
Vehicle ads help you get in front of buyers online at the right moment, with the right listings and information to move them closer to a purchase. Key benefits include:
More qualified leads: Showing customers key information and visuals about the car before they click helps provide more qualified leads.
Omnichannel goals: Optimize for both online conversions (leads) and offline conversions (store visits)
Automated targeting: Vehicle ads automatically show your most relevant listings for a related user query
Increased exposure: Serve alongside your text ads on Google.
How vehicle ads work
Step 1: Set up your accounts
Step 1: Set up your accounts
Step 2: Enable the vehicle ads program
Step 3: Add your business information
Step 4: Create, register, and submit your feeds
Step 5: Create Smart Shopping campaigns on Google Ads.
Step 6: Link your Google Ads account to your Google Merchant Center account and a Google Business profile.
Step 7: Set up Google Ads for vehicle ads
