Google product reviews update III in March 2022 doesn't have a huge impact on websites. But few from the webmaster world have shared that the march 2022 product reviews update shows some volatility.
You should check your Google rankings to see if your website contains product reviews. Is your Google organic traffic increasing, decreasing, or staying the same? You will want to make sure that your product reviews are more detailed and thoughtful in the long term. It should be unique to stand out from other reviews on the internet and March 2022 product reviews update can play a key role.
How does the SEO community rate this update?
The March 2022 product reviews update had a slow start. There was some volatility on March 23, but most of it came up by March 31. We covered the community reaction in one blog post. This post includes early chatter, ranking charts, and social shares by some SEOs. This means that if your site was affected by the update, it was likely to feel it in a big way, but the impact on the community was less widespread than the December 2021 update.
What's the Deal with the March 2022 Product Reviews Update?
Google has added the following criteria to the March 2022 product reviews update:
Please provide detailed information about a product, such as its benefits and drawbacks, or details on how it performs compared to previous versions.
These are real people who have used the products and can show you what it looks like.
Provide additional information than the manufacturer offers, such as visuals or audio links that detail the reviewer's experience.
Discuss similar products or what makes a product stand out from its competition.
Best Practices for Product Reviews
Google has added three points of advice to this third update of the product reviews:
Do product reviews update relevant to comparison reviews and ranked lists? Yes. All types of product review content are eligible for product review updates. All of the best practices that Google has shared are applicable. You may need to show expertise and strengthen authenticity in a shorter format because ranked lists are much shorter. This can be done by citing relevant results and including original images of product tests.
Do you have any suggestions for reviewing the "best" products? You can recommend a product that is the best overall or for a specific purpose. Be sure to tell the reader why. What makes the product stand out from other products on the market? What makes the product so well-suited to its intended purpose? Include first-hand evidence to support your claim.
Should I write reviews that cover multiple products? You can write a high-quality ranked list of similar products and in-depth reviews for each product. You should ensure that both the ranked and single-product reviews are well-written.
Google March 2022 Product Reviews Update
Google's product reviews update will promote content beyond the standard templated information found on the internet. Google stated that it would promote product reviews in its search results.
They do not penalize lower-quality product reviews with "thin content that summarizes many products." If you provide such content, and your ranking is affected by other content promoted above yours, it will be considered a penalty. They say that this is technically not a penalty for your content, and Google rewards sites with better review content and rankings than yours, and this update should not affect other content.
Hit By March 2022 Product Review Update?
Google has provided advice about what to do if this update on product reviews negatively affects you. This checklist will help you identify the problem.
Verify that professionals have reviewed the products with a digital footprint.
Do you add value to your review by including pros and cons to help users make informed buying decisions?
Did your quantitative analysis include putting the product through various performance tests to determine its performance?
Have you compared the product to other products on the market? Are you able to describe what makes this product unique?
Have we talked about product enhancements made compared to the previous version?
Did you identify the key factors that made or broke the deal?
Did your claims have images, graphs, videos, or other evidence?
Do you want to promote one seller too much? If so, give your customers more options.
Google also provided two new best-practice suggestions around the update. One is to include more multimedia in product reviews, and the other links to multiple sellers. Google posted these two items:
Give evidence of your personal experience with the product.
Please provide links to multiple sellers so that the reader can choose to buy from their preferred merchant.
