Old Marigold – 11X Non-Brand Traffic Growth & 9X Impressions Surge in 6 Months

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Client Overview

Old Marigold is a well-established e-commerce brand offering a diverse range of handcrafted and vintage-inspired products. Despite having a strong brand presence, the website struggled with declining organic traffic, poor SEO performance, and ineffective navigation. To regain visibility and drive non-brand traffic, a strategic SEO overhaul was essential.

The Challenge

Declining Domain Authority: A decrease in domain authority led to reduced search engine rankings and visibility.
Falling Organic Traffic: There was a significant drop in organic traffic, impacting overall sales and brand exposure.
Lack of SEO Strategy: The absence of a structured SEO approach resulted in poor keyword rankings and minimal online presence.
Complex Navigation Menu: An extensive and confusing menu structure made it difficult for users to find products, leading to a high bounce rate.
Insufficient Internal Linking: The website lacked proper interlinking, affecting search engine crawlability and user engagement.
Unoptimized Product Information: Product pages were not optimized with relevant keywords or engaging content, leading to low conversion rates.
Mixed Customer Reviews: Inconsistent reviews on Google affected potential customers’ trust and purchasing decisions.

The Solution

To address these challenges, Indepth SEO implemented a comprehensive strategy focusing on SEO enhancement, user experience improvement, and reputation management:

1. SEO Overhaul & Optimization

Keyword Research & Targeting: Conducted extensive research to identify high-intent keywords relevant to Old Marigold’s products.
On-Page SEO: Optimized meta titles, descriptions, headers, and content across all product and category pages to improve search engine rankings.
Backlink Strategy: Developed a plan to acquire high-quality backlinks from reputable websites to boost domain authority and credibility.

2. Navigation & User Experience Enhancement

Menu Simplification: Redesigned the website’s navigation menu to be more intuitive, allowing users to find products with ease.
Improved Site Architecture: Reorganized categories and subcategories to create a logical flow, enhancing both user experience and SEO performance.

3. Internal Linking & Content Structuring

Strategic Interlinking: Implemented internal links between related products and blog content to encourage exploration and improve SEO.
Content Creation: Developed informative blog posts and guides related to sustainable fashion, positioning Old Marigold as an authority in the niche.

4. Product Page Optimization

Enhanced Descriptions: Rewrote product descriptions to be more engaging and keyword-rich, highlighting unique selling points.
Structured Data Markup: Added schema markup to product pages to improve search engine understanding and display rich snippets.

5. Reputation Management

Encouraging Positive Reviews: Implemented strategies to solicit feedback from satisfied customers, increasing the number of positive reviews.
Addressing Negative Feedback: Proactively responded to negative reviews, resolving issues and demonstrating a commitment to customer satisfaction.

Competitor Gap Analysis
Geo-Targeted Content Pages
Schema Markup Implementation
High-Intent Landing Pages
Hyperlocal Keyword Targeting
Conversion-Focused CTA Placement
Mobile UX Enhancements
Core Web Vitals Optimization

Organic Traffic

Organic Keywords

portfolio details

Company Name

Old Marigold

Industry:

Fashion

timeframe :

March 24 - Sept 24

Services

SEO, ORM, Guest Posting

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perfect result

Within six months, Old Marigold experienced significant improvements:

Non-Brand Clicks: Increased from 672 to 5,385, reflecting an 11-fold growth.
Non-Brand Impressions: Grew from 53,432 to 488,415, enhancing brand visibility.
Tracked Keywords: Achieved top 3 rankings for 100 keywords, up from zero.
Keyword Coverage: Expanded from 234 to 855 keywords, capturing a broader audience.

Client Testimonial

I run a small but growing apparel brand, and let me tell you, marketing isn’t my strong suit. That’s where Indepth SEO stepped in and worked wonders! They helped me connect with amazing bloggers who actually love our clothes, and now I see my brand popping up on blogs and social media. Plus, they made sure our Google profile looks professional and gets noticed. They’ve been such a lifesaver for me!

Saumya Saraf CEO & Creative Director Old Marigold

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