Avanti Skin Clinic – 8X Non-Brand Impressions & 710% Lead Growth in 8 Months

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Client Overview

Avanti Skin Clinic, located in Pune, Maharashtra, is a premier destination for advanced skin care and hair care treatments. Led by Dr. Avanti, a renowned dermatologist, the clinic offers state-of-the-art laser treatments, personalized consultations, and holistic solutions for skin and hair concerns. Despite their expertise, the clinic faced challenges in attracting online visibility and generating consistent leads.

The Challenge

Low Online Visibility: Limited non-brand impressions and clicks make attracting new patients difficult.
Geographic Targeting: Needed to focus on specific areas (Aundh and Baner, Pune) to attract local clients.
Lead Generation: Struggled to convert website traffic into actionable leads, with only 19 leads in January 2024.

The Solution

Indepth SEO implemented a comprehensive strategy to boost Avanti Skin Clinic’s online presence and lead generation. Key initiatives included:

1. Local SEO Optimization:

- Targeted high-intent keywords like “skin clinic in Pune,” “laser hair removal in Aundh,” and “dermatologist near me.”
- Optimized Google My Business (GMB) profile to improve local search visibility.
- Built local citations and backlinks from reputable directories.

2. Content Strategy:

- Created blog posts targeting common skin and hair concerns (e.g., “Best Acne Treatments in Pune,” “Laser Hair Removal Cost in Baner”).
- Optimized existing content with relevant keywords and meta tags.

3. Technical SEO:

- Improved website speed and mobile responsiveness.
- Fixed crawl errors and optimized site structure for better indexing.

4. Lead Generation Enhancements:

- Integrated WhatsApp for seamless communication with potential clients.
- Added clear and compelling CTAs (e.g., “Book a Consultation,” “Get a Free Quote”) on high-traffic pages.

Performance Tracking:

- Monitored keyword rankings, traffic, and lead growth using tools like Google Analytics and Search Console.
- Conducted A/B testing for CTAs and landing pages to optimize conversions.

Organic Keywords

Organic Traffic

Organic Keywords

Competitor Gap Analysis
Geo-Targeted Content Pages
Schema Markup Implementation
High-Intent Landing Pages
Hyperlocal Keyword Targeting
Conversion-Focused CTA Placement
Mobile UX Enhancements
Core Web Vitals Optimization

portfolio details

Company Name

Avanti Skin Clinic

Industry:

Healthcare

timeframe :

Jan 24 - Ongoing

Services

Local SEO

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perfect result

Avanti Skin Clinic experienced remarkable growth in online visibility and lead generation:

Non-Brand Impressions: Increased from 20,543 to 179,891 – an 8X growth.
Non-Brand Clicks: Rose from 250 to 3,068 – a 12X increase.
Keyword Rankings: Improved from 19 top 10 rankings to 363.
Leads: Grew from 19 to 154 – a 710% increase.

Client Testimonial

"We started working with Indepth SEO to get more people walking through our doors, and wow, have they delivered! Our website is getting way more traffic now, and we’re getting calls from people who actually found us online. They even worked their magic on our Google profile, and now we show up when someone searches for skin clinics nearby. It’s been so exciting to see our business grow, and we couldn’t have done it without them!"

Dr. Avanti Pedamkar CEO, Avanti Skin Clinic

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