IIED – Transforming Event Design Education with Industry

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Client Overview

The International Institute of Event Design (IIED) is India’s first institute dedicated to event design as a career-focused program. Founded by industry experts, IIED provides hands-on training, mentorship from seasoned professionals, and a curriculum inspired by international design standards. Despite its strong educational offerings, IIED faced significant challenges in its online presence, website functionality, and lead generation for course enrollments.

The Challenge

Outdated Website & Technology: The website was built on HTML with a glitchy design, lacking modern aesthetics and user-friendly navigation.
No SEO & Traffic Tracking: The website had no Google Search Console setup, no analytics tracking, and no SEO optimization, leading to zero search rankings.
Faulty Course Logic: The structure of the courses was unclear, with no defined business model for online enrollments.
No Lead Generation Strategy: There were no forms, CTAs, or lead-capturing mechanisms like WhatsApp integration.
Lack of Credibility Elements: No student portfolio, testimonials, or proof of concept to showcase past work and attract new students.
Design Mismatch: The outdated theme did not align with the institute’s identity as a creative design school.

The Solution

Indepth SEO implemented a structured digital transformation strategy to revamp IIED’s online presence and lead generation. Key initiatives included:

1. Website Revamp & SEO Implementation:

Migrated the website to WordPress for better performance, scalability, and easy content management.
Redesigned the entire website with a modern, visually appealing theme that reflects IIED’s design focus.
Optimized the site structure for seamless navigation and improved user experience.

2. SEO & Traffic Tracking Setup:

Implemented Google Search Console and Google Analytics to track website performance and audience behavior.
Optimized the website with high-intent keywords like “event design course in India,” “wedding design certification,” and “lighting design training.”
Built backlinks and citations to improve search rankings.

3. Course Structuring & Business Model Enhancement:

Developed a clear course structure with well-defined learning paths and career opportunities.
Integrated a robust online course enrollment system with seamless payment options.

4. Lead Generation & Conversion Optimization:

Added compelling CTAs (e.g., “Enroll Now,” “Download Course Brochure”) on high-traffic pages.
Integrated WhatsApp for direct communication with potential students.

Implemented lead forms and automated email follow-ups to nurture prospects.

5. Portfolio & Credibility Enhancement:

Created a dedicated portfolio section showcasing student work, internships, and real-world projects.
Added testimonials and case studies from successful alumni.

6. Design & UX Overhaul:

Implemented a modern, minimalist design aligned with international event design aesthetics.
Ensured mobile responsiveness and fast-loading of pages.
Optimized Core Web Vitals for a better user experience.

Competitor Gap Analysis
SEO-Friendly Migration
High-Intent Landing Pages
Hyperlocal Keyword Targeting
Conversion-Focused CTA Placement
Mobile UX Enhancements
Core Web Vitals Optimization
Portfolio Enhancement

portfolio details

Company Name

International Institute of Event Design

Industry:

Education

timeframe :

Jan 25 - Ongoing

Services

SEO

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perfect result

While IIED’s transformation is ongoing, the institute has already seen substantial improvements:

Website Usability: Faster, modern, and user-friendly.
SEO Growth: Improved rankings for event design keywords.
Lead Generation: More inquiries via forms and WhatsApp.
Brand Credibility: Stronger trust through testimonials and portfolio.
Scalability: Ready for future marketing expansion.

Client Testimonial

We’re all about creativity and style at IIED, but when it came to building a website and getting people to find us online, we needed help. Indepth SEO totally nailed it! They gave us a website that feels so ‘us’ and made sure it’s super easy for people to find. Their ideas for bringing in more traffic were spot-on, and honestly, working with them has been such a smooth and enjoyable experience. We’re fans for life!

Raj Nivekar CEO, IIED

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