What has happened?
In February 2020, Google said it was planning to alter the rules for partners who participate. This plan included an increase in the 90-day minimum spending requirement. They also introduced an optimization score that could have denied the participation of half of the existing participants if they did not follow Google’s suggestions for their clients. The PPC community opposed it. Finally, Google did not implement those modifications and delayed the release of the revamped program by two years before it was relaunched in February.
Are there any new specifications?
Google settled on the following requirements for participation:
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Get an optimization score of 70%.
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Spend $10,000 on all of the managed accounts of a partner within 90 days.
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You must have 50% of your designated account strategists certified by Google Ads. It should be with a minimum of one certification per product category (Search Display, Search, Video, etc.)
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This should come with a minimum campaign expenditure of at least 500 dollars (or more) within the first 90 days.
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Ability to reject suggestions without them affecting your score on Optimization
The promise that comes from this program is that it’s great for marketers. Recent developments demonstrate that Google is prepared to put money into it and support its partners with better outcomes and greater visibility.
After making an attempt in rebuilding the partner program with stringent requirements, Google now seems determined to build trust among PPC marketers. The PPC marketers who participate in identifying ways to provide a return value for Partners. The added value of the directory is just one more step in building the program again and is an excellent perk that could generate additional revenue for their Partners.
