Higher Price Icon In Search Shopping Result
Brian Freiesleben shared this tweet:
"I am now seeing the "Higher Price" badge on certain products, which doesn't seem widespread. I couldn't duplicate it, so I expected to see lots of fire pit and fireplace ads following me around for quite some time.
Here's a screenshot from Brian:
Lower Price Icon in Search Shopping Result
Google has posted lower prices labels and discounted price labels in search before, most likely due to price drop enhancements. But this is something different. You will get the neat Lower price badge if you beat Google's average retail price understanding. Google will likely test other placements in the future.
This is the lower price tag:
Price Drop Enhancement Documentation
Last year, Google updated its product structured data documentation document. In this, they have included details around price drop enhancements. A new price drop feature explains that Google can automatically calculate the price drop.
Price drop in Google search helps buyers understand the lowest price for a product. Google can calculate the price drop based on the historical running average of your product's pricing. The price drop appearance is available in English in the US, on desktop as well as mobile and you should note that product prices are not a ranking factor in a web search.
Conclusion
These higher price and lower price icons are confusing as they do not consider where a product is manufactured, its materials, its warranty, support, and other factors. Advertisers may find it more efficient to test their products by using their advertising budgets elsewhere than Google.
These labels should grow to be more visible and include a link to other Google Shopping products within that category so that users can click more. The value of a custom product cannot be counted only through its monetary value; there is so much more.
