Google local listings have been pushing products over the years. It recently added in-store product information to help document improving the visibility of your local store in Google Local Search. Google recently added new changes to its local search results through features such as Browse By Products and Browse By Store.
However, we are not sure how recent this feature is.
Google is trying to make it easier for searchers to locate desired products in local stores. They have added new sections that allow them to browse by product and browse by store.
This doesn't seem very new concept.
Again, you can see that this will be a gamechanger for the local businesses with products. They can sell products by including them in the Google Merchant Center feed, and this feed will be connected to their Google Business Profile.
Browse by Products and Browse By Store. Lessons?
1. Google added a "Browse By Product" carousel to the traditional list in the Local product searcher.
2. This complex UI demonstrates Google's clear intention to expand a local search beyond a business locator and into a product locator to build a huge marketplace in the future.
3. Google integrates the shopping and local graphs to promote local product searches and product purchases on Google. Google is quickly becoming a local search engine and a shopping engine.
Complex User Experiences Should Be Improved
Google intends to integrate local graphs and shops to encourage local product searches and purchases. However, integrating this experience into a crowded search result can lead to a more complicated journey that keeps users on Google.
These developments are still the first baby steps by Google to build a strong local product search platform. Google is taking many baby steps to better the local shop user experience of online searchers. We expect a better user experience if users respond positively to these SERPs because local product inventory supports two major Google goals. They are local transactions and product searches on Google, not on Amazon.
