Along with many new ad marketing features, these new advertising technologies will replace the defunct FLoC initiative
What are these new technologies?
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FLEDGE: Fledge is also known as the First Locally Executed Decision over Groups Experiment. It calculates ad auction data in the browser, not on the server. This, in turn, helps increase privacy by restricting a user's data flow.
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Topics: Topics is an advanced technology that helps identify users' interests to promote ads while protecting users' privacy.
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Attribution Reporting: Attribution reporting permits more accurate measurement of ad clicks and view conversion.
Together, these technologies aim to reduce the usage of private information. They also ensure that reports are accurate.
Origin Trials for Privacy Sandbox Ad Technology Testing
In 2020, Google announced that origin trials are a method to test new features for a short period before releasing them to the public. They generally take place in a first-party manner and with only one "origin." As of today, developers can examine and try out their code to test Topics, FLEDGE, and Attribution Reporting in the Canary version of Chrome.
Once this version is released and tested. The testing will begin with an unrestricted Chrome beta version and later move to an official version of Chrome. The original privacy trials mentioned above Sandbox technology are worldwide.
If you're looking to access APIs, Google has a developer guideline site available to assist.
User Controls
Google has announced today one of the most interesting new features – updated settings. These settings enable users to comprehend and control their use of information more effectively. This will let users control their preferences or switch off all trials completely.
A lot of these privacy technology concepts were just speculative up to today. It's wonderful to see this new stage of Google's (well required) new technology coming to take shape. The results and information produced during this Privacy Sandbox Ad Technology testing can aid marketers in preparing for new challenges.
