The AMP cache URL is the URL that looks like https://www.google.com/amp/s/
It is followed by details specific to your website. You don’t have complete control over this URL, so you don’t need to worry about redirecting that URL to your website.
Reddit’s John Mueller, Google’s head of search, said, “It will fix itself automatically. You don’t have to do anything special with them, and they can’t redirect you.”
John said, “The AMP cache does not affect your site’s rank; it’s just a way to speed up serving AMP pages for users.”
John pointed out this document. John Mueller said that if you want to make it work faster, you can follow John’s advice to update the AMP cache to a URL. He further said, “but unless there is a simple way (with the key/signing stuff), it would just fix itself.”
To remove AMP from your website, please follow these Google Docs instructions.
What are AMP Pages?
AMP is a Google-backed initiative that aims to speed up content delivery using AMP HTML, a stripped-down code. AMP allows you to create static pages (pages that do not change according to user behavior) that load much faster than regular HTML.
AMP was developed in response to projects like Facebook Instant Articles. This allows Facebook to host and render content from publishers directly within their newsfeed. Viewing the content is faster than opening a web page in a mobile browser.
Facebook’s Instant Article technology, also known as closed technology, is used to display Instant Articles on their platform. The AMP project is an open-source framework, and other companies can use it to serve content built with AMP HTML. This is a big deal for content publishers. Google will be using AMP to quickly serve quality content on mobile devices without users having to click through to a website to view the content.
