Contextualizing data can help with better decision-making and more effective campaigns. This integration can also aid advertisers in saving time otherwise wasted switching between Google Analytics 4 (GA4) and Search Ads 360.
What Are The Benefits Of Integration?
There are various crucial benefits to integrating these two major data sources and accounts:
- Google Analytics 4 conversions exported to Search Ads 360
- Search Ads 360 expense and campaign data imported to Google Analytics 4
- Analytics 4 app and site engagement metrics are open in Search Ads 360
These essential benefits are compatible with the previous options of linking Universal Analytics (UA) and Search Ads 360.
Information sharing among Analytics with Search Ads 360 Integration
Connecting the GA4 property to your Search Ads 360 advertiser allows:
- GA4 exports conversions from GA4 to Search Ads 360.
- Search Ads 360 to export cost data and campaigns to GA4.
- GA4 App-and site-engagement metrics are to be displayed in Search Ads 360 reports (only for advertisers using the new Search Ads 360).
How do you link GA4 to Search Ads 360?
Advertisers using the latest Search Ads 360 can follow the steps below to connect GA4.
- In Analytics, click on Admin.
- Select the property you want to link in the property column.
- Under the Product Links, Click Google Ads 360.
- In the table of links, Click the link.
- If you are in the Admin role for multiple Search Ads 360 manager accounts, find ‘Link to Search Ads 360 accounts I manage.’
- Click on ‘Choose accounts to select the manager accounts you want to link your property to.’
- Hit to confirm.
- Select next.
- Set the following settings
- Enable personalized advertising – To personalize ads with analytics data.
- Set Campaign Attribution – To import Search Ads 360 campaign data.
- Allow Cost Data reporting – To load Search Ads 360 cost data.
Notice:
It's mandatory to follow the above process even if you are not using the latest version of search ads 360 integration. Access the Search Ads 360 interface, a create an external link to your Advertiser into their GA4 property to export their conversions.
