Google has acknowledged an issue affecting the Google Ads console with “higher than normal latency.” It was after reviewing ads for Responsive Search Ads (RSAs). Google stated that this issue is affecting a “significant portion of users.”


If you see the Google Ads console being slower, know that Google is working on solving the issue.


Google announced,

“We’re aware of an issue affecting Google Ads, which affects a significant segment of users. We’ll update the issue by April 4, 2022, at 7:00 AM UTC, describing the date we’ll be able to address the issue. Note that this resolution time is only an estimation and could change. Users affected can access Google Ads but are seeing errors and high latency, and other unusual behavior. Presently, Responsive Search ads (RSAs) may experience higher than normal latency during the ad review process”

SEO community is not sure by when Google will resolve this problem. However, Google continues to work on the issue and promises to provide us with an update by Monday, 4th April 2022 regarding the issue. We are sure it will be resolved faster, and however, we will keep you informed.


If you’re experiencing slowdowns, be aware that it’s not your mistake, and Google is experiencing a problem that they are currently solving. Therefore, check back for updates or put work on hold until next Monday.

What Can You Do with Google Ads Latency Issue?

Fortunately, Google fixes most Google Ads latency issues or errors quickly. In the meantime, you can have the right tools if you experience these latency issues in the future.


This brief article defines conversion lag reporting, and what types of campaigns are available for this reporting. Google also has quite a helpful resource to explain how latency can harm Google Ads Clicks and Analytics Sessions, and it offers reasons why your data may not match from one platform to another.


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