If you see the Google Ads console being slower, know that Google is working on solving the issue.
“We’re aware of an issue affecting Google Ads, which affects a significant segment of users. We’ll update the issue by April 4, 2022, at 7:00 AM UTC, describing the date we’ll be able to address the issue. Note that this resolution time is only an estimation and could change. Users affected can access Google Ads but are seeing errors and high latency, and other unusual behavior. Presently, Responsive Search ads (RSAs) may experience higher than normal latency during the ad review process”
If you’re experiencing slowdowns, be aware that it’s not your mistake, and Google is experiencing a problem that they are currently solving. Therefore, check back for updates or put work on hold until next Monday.
What Can You Do with Google Ads Latency Issue?
Fortunately, Google fixes most Google Ads latency issues or errors quickly. In the meantime, you can have the right tools if you experience these latency issues in the future.
This brief article defines conversion lag reporting, and what types of campaigns are available for this reporting. Google also has quite a helpful resource to explain how latency can harm Google Ads Clicks and Analytics Sessions, and it offers reasons why your data may not match from one platform to another.
