In 2016, we discussed how Google’s John Mueller said product pricing was not an indexing factor. Google does not look at how costly or cheap your products are for organic search rankings in SERPs. They don’t rank more profitable deals higher in the search results. They don’t devaluate the rankings of rip-offs either. The cost of a product has no direct bearing on the organic rankings of your web page.
The same will be the case in 2022, which is six years later where Google is working on Higher Price and Lower Price labels. However, this time Danny Sullivan of Google explained why it’s not product prices are not a ranking factor in a web search.
Danny Sullivan said on Twitter that,
“Prices fluctuate constantly and therefore it’s not any good as a ranking indicator.”
For example, one day, a cost might be $5, then the next day, perhaps you lower it to $4.80. Many well-established e-commerce websites modify the prices of their products, often on different aspects. Amazon constantly changes the prices of its items. Some websites track the prices of these websites, and Google Search has features that highlight price changes in the search results.
But will Google consider an iPhone case that retails for $5 at one location less than a shop that sells the same case at $4.80 simply based on price changes?
No!
However, Danny said,
“You can naturally sort price-wise should you wish or apply a pricing filtering.”
Here are a few of those tweets, but be sure to click through to view the whole thread:
