What’s New?
Google has added auto-tagging to those of you who use FREE Merchant Center products for improved monitoring of your paid listings and free listings. In this announcement, Google said, “you’ll be able to observe your conversions from the free product listings, by linking the properties of your Merchant Center and Google Analytics property.”
Google further added, “This will allow you to measure the impact that the Merchant Center product data,”
Linking Ga4 and Merchant Center
As Universal Analytics is going away next year on July 1, 2023. Google seems to be creating a way to connect the Google Analytics four properties to Google Merchant Center. Here’s a screenshot of the Merchant Center option under the product links in GA4:
How to Link Google Analytics 4 with Merchant Center?
If you already have a Google Analytics (GA4) property, then you can connect this directly to the Merchant Center account. Google stated that you’d need to activate auto-tagging to make this feature work.
Step 1: Go to the page for settings on conversions.
Step 2: Choose a merchant center
Step 3: Click the link
As more integrated and integrated trackers data we have, the better-informed decisions we can make about your SEO campaigns and general marketing efforts. Tracking is a crucial part of all things that search marketers do; therefore, having this data to help you decide which areas to allocate your money to is crucial. In the next few months, we can expect Google to expand the number of Google integrations into GA4 products.
You can also link your Google Ads, Display, Ad Manager, BigQuery, and Video 360, Search Console, Search Ads 360, and Firebase properties with Google Analytics 4 and more to come.
