Google Ads Editor can be an excellent tool to work offline or make large edits. The new updates offer advertisers greater access to Google Ads capabilities that they can utilize while helping the tool to keep pace with the latest modifications implemented by Google.
Google has listed full support for Performance Max campaigns, asset groups, and product groups on its top features for this release. It’s not surprising since Google has recently placed this kind of campaign in the middle of many of its announcements and updates.
Custom actions are now available to allow advertisers to repeat tasks, like updating bids or replacing text easily. Action triggers, also new, will automatically perform one or more actions customized when an event happens.
Support for conversion goals is now available. In addition, this version allows advertisers to design and edit shared Audiences and attach these to groups of ads and asset groups.
What exactly is Google Ads Editor 2.0?
The Google Ads Editor is software downloaded and allows users to offline manage their Google Ads campaigns. The edits are later posted onto Google Ads, which syncs the campaigns. Google has not released version 1.9. The last update for Google Ads Editor came in version 1.8, released in November 2021.
What are Performance Max Campaigns?
Performance Max is a new goal-driven campaign type that enables performance advertisers to access their complete Google Ads inventory from a single campaign. It's specifically designed to complement your keyword-driven Google search campaigns to help you find more converting clients across all of Google's channels such as YouTube, Search, Display, Gmail, Discover, and Google Maps. Performance Max helps you enhance performance based on your pre-defined conversion goals. It also helps to deliver more fruitful conversions and value through real-time performance optimization.
