Google Ads Editor 2.0 Supports Performance Max campaigns

Google Ads Editor Version 2.0 will be available soon. The new version supports Performance Max campaigns, shared audiences’ custom actions, conversion goals, action triggers, etc. Google Ads Editor can be an excellent tool to work offline or make large edits. The new updates offer advertisers greater access to Google Ads capabilities that they can utilize […]

New Features by Google: ‘Refine this search’ and ‘Broaden this search’

Google Search has rolled out the refine this search and broaden this search for the US-based English search results. The features were first revealed earlier this year during the ‘Search On’ event in September 2021. Google has stated that although some users have noticed ‘things to know’ are being tested, the feature will not be made […]

Have You Discovered Google’s Easter Egg on a Pi Day?

14 March (3/14) is observed as Pi Day across the globe. Pi (π) is one of the most well-known mathematical constants, and it is the ratio of a circle’s circumference to its diameter.  As the famous William L. Schaaf (Nature and History of Pi) stated, “Probably no symbol in mathematics has evoked as much mystery, […]

Vehicle Ads on Google: A New Ad Format to Show Nearby Cars for Sale

89% of the new car buyers in the US researched their vehicle online before deciding. – Google/Kantar Gearshift Study US 2021 The same study reveals that in 2018, just 1% bought their vehicle online out of total car buyers. In 2021, that number reached a whooping mark of 16%. The pandemic has changed buyer behavior, and we […]

Google Search Results May Showcase More Short-form Video

The short-form videos are in trend right now. Whether it's Instagram reels or Youtube Shorts, the audience prefers to consume the short-form videos more across the web. Google search results also move towards making the ground for the short-form videos. These videos are transparent and concise in format for satisfying sure queries. Google Product Manager […]

Google Adds New Search Features for ‘Russian Invasion of Ukraine

Google is very careful while updating the SERPs. This is a gradual process. Google first tests new updates or new search features thoroughly and releases later. But in recent times, to capture the events with a global impact, Google is adding drastic redesigns to help the reader to gather authentic news from reliable sources in […]