IIED – Transforming Event Design Education with Industry

Indepth SEO implemented a structured digital transformation strategy to revamp IIED’s online presence and lead generation. Key initiatives included:

1. Website Revamp & SEO Implementation:

• Migrated the website to WordPress for better performance, scalability, and easy content management.
• Redesigned the entire website with a modern, visually appealing theme that reflects IIED’s design focus.
• Optimized the site structure for seamless navigation and improved user experience.

2. SEO & Traffic Tracking Setup:

• Implemented Google Search Console and Google Analytics to track website performance and audience behavior.
• Optimized the website with high-intent keywords like “event design course in India,” “wedding design certification,” and “lighting design training.”
• Built backlinks and citations to improve search rankings.

3. Course Structuring & Business Model Enhancement:

• Developed a clear course structure with well-defined learning paths and career opportunities.
• Integrated a robust online course enrollment system with seamless payment options.
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4. Lead Generation & Conversion Optimization:

• Added compelling CTAs (e.g., “Enroll Now,” “Download Course Brochure”) on high-traffic pages.
• Integrated WhatsApp for direct communication with potential students.

Implemented lead forms and automated email follow-ups to nurture prospects.

5. Portfolio & Credibility Enhancement:

• Created a dedicated portfolio section showcasing student work, internships, and real-world projects.
• Added testimonials and case studies from successful alumni.
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6. Design & UX Overhaul:

• Implemented a modern, minimalist design aligned with international event design aesthetics.
• Ensured mobile responsiveness and fast-loading of pages.
• Optimized Core Web Vitals for a better user experience.
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