Here’s the reason John was not happy about providing this suggestion:
“I’m torn. On one side, you don’t require DA to use Google Search, and Google does not utilize it *at all*. However, if you want to boost your site’s ranking in SERPs, you’ll need to focus on something else or utilize other metrics. This is why many SEOs do not prefer DA as a measurement. To give you a context, I don’t believe I’ve ever researched what is the DA for a site during the last 14 years.”
However, it is possible to require DA to do another reason (sell the website and sell advertising or sell links). I’m wondering what you can do to change that by choosing a better measure in place. Even something as basic as page views can be efficient if you intend to market ads. For instance, if it’s simply DA you’re looking for, I suggest you look through Moz’s documentation and forum because they have created the measure.
But he did offer his advice on increasing your DA regardless. He stated:
“Assuming that 31 is not low (I do not know how DA numbers are analyzed), I suggest creating an impressive following before you start thinking about things such as monetization. Choose a subject that you are familiar with or you can learn more about. Find a unique subject, which allows you to make a mark (pro tip: don’t create your blog about SEO or making money online; nobody’s eagerly awaiting your post. Find a different subject).
My goal is not to create a massive amount of content but to make a reasonable selection of great content. Make your content accessible to your target audience. Find them, connect with them, or advertise to them if you want to. Start by acting like search engines didn’t exist and presume that you will not receive any traffic from them. Search engines will not know your content is excellent when there aren’t any signals in support. So first, establish your following. Keep them interested, and they will keep returning; don’t just publish because you’re able, but publish if you’ve got something unique, engaging, and of high quality that you can add to the web.
If you’re able to retain your customers whom you’re advertising your work and recommending your website on their own, search engines will take note of it, and other metrics such as the DA will also increase (assuming that it’s linked-based). The long-term strategy isn’t an instant jump to the top. It requires a lot of work and effort, and you must make your content available to your target audience first. They’re not going to discover you by themselves. The short-term approach may get numbers moving, but they won’t last, and you’ll come back or begin again.
It’s similar to the tips you’d likely receive from John for doing your best on Google Search.
Google has not been very complimentary of SEOs, or any other company that uses DA as a measure for their sites over the years. Here is one poll screenshot from 2019 that may offer the SEO community’s perceptions about DA.
