Skip to main content

Google Redirect Signals Takes a Year to Stick With Destination URL

Table of Contents

Reading Progress

We all know that if we place redirects, it should be at least for a year. This helps Google to have site moves stick. But what’s the minimum waiting period? How many months are too few, too little? John Mueller of Google said that three months for Google redirect signals to be in place is not enough, and we need to keep it up for a year.


He states on Twitter,

“I would certainly recommend keeping the old domain name for a longer period. Also keeping the redirects in place for at least a year, and three months is too short for a site-move.” 

https://twitter.com/JohnMu/status/1504759694338019342
He further added that the crawling of those URLs would slow. Google will notably slow down the crawling of things like that. Slow crawling of many URLs is still considered crawling. But we shouldn’t worry as it doesn’t cause issues with the rest of the website’s SEO.


So even if you observe Google trying to get access to these old redirected URLs, you are likely not in bad shape SEO-wise. It is just something Google usually does with its big long-term memory.


Google has expressed it will try old redirects for years and years. So if the redirect goes away, that may signal something new to Google.

Concluding Google Redirect Signals


This is the first instance when Google has officially confirmed that the Google redirect signals last forever, even after a redirect is moved. So now, if you have customers that really want to remove redirects for any reason, if the redirect has been live for more than a year, it is safe to do so from an SEO perspective focused on how search engines work. More importantly, if the redirect is removed over time because of just regular maintenance and it has been a year, you still shouldn’t worry.

Need Help With Your SEO Strategy?

Our team of experts can help you build a comprehensive internal linking strategy that drives results.

Indepth_SEO

SEO Experts

Indepth SEO is a results-driven digital marketing agency specializing in SEO, content strategy, local SEO, technical SEO, and performance marketing. With over 15 years of experience, the team helps businesses increase organic visibility, attract qualified traffic, and achieve sustainable growth through data-driven strategies and search-focused content.
Subscribe to our newsletter and get weekly SEO tips delivered to your inbox.

Popular Posts

Need SEO Help?

Get a free consultation with our SEO experts and discover how we can help grow your business.

Related Article

Continue learning with these related articles on SEO and digital marketing.

Digital marketing encompasses a broad spectrum of strategies aimed at promoting products or services…

Digital marketing encompasses a broad spectrum of strategies aimed at promoting products or services…

Digital marketing encompasses a broad spectrum of strategies aimed at promoting products or services…

Stay Ahead of the Competition

Get the latest SEO tips, industry news, and exclusive insights delivered straight to your inbox. Join 10,000+ marketers already subscribed.